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WATCH: Social Media Advertising Is on Sale! Learn How to Take Advantage

April 24 2020

While the coronavirus pandemic has been a stressor for most real estate agents and brokers, there are a few bright spots. Among them are significant decreases in the cost of social media advertising.

This is driven by changes in consumer behavior. There are more people sitting at home browsing their social networks (supply), and fewer companies advertising (demand), resulting in lower costs.

However, not all social platforms are experiencing the same drop in costs. Waze, for example, is actually getting more expensive because fewer people are driving. So where can real estate pros get the most bang for their buck?

That's what we explored in a recent webinar. Tim Condon of Homesnap (and a bunch of enlightening charts and graphs) joined us to explore advertising cost trends across multiple social networks. Watch the webinar recording below to learn how to take advantage of the drop in social advertising prices.

Webinar Guests

  • Tim Condon, Chief Revenue Officer, Homesnap
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelist.

2:10 - Tim Condon goes over the current state of the real estate market during COVID-19.

4:06 - Homesnap's hypothesis on the connection between changing consumer behavior during the pandemic and lower social advertising costs.

4:50 - A look at the changing costs and amount of clicks on Facebook, Instagram, Google and Waze.

12:00 - Advice to real estate advertisers during COVID-19 regarding where to spend and not to spend your money.

17:01 - How Homesnap is adapting to changing advertising trends and helping agents.

18:14 - Question and answer segment.

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